Why It's So Good The Roll Nutrition Find Us Join Waitlist

This is protein nostalgia

PB&J,
Reimagined

Natural peanut butter. Real fruit jelly. 20g protein. Zero added sugar.No artificial ingredients.

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The Honest Comparison

Why it's so good.

Leading PB&J brands

2.5x more protein.

None of the added sugar.

All of the taste.

Leading PB&J brands avg.
SuperRolls
Protein
~8g
20g
Added Sugar
~8g
0g
Protein / 100 Calories
~3g
~7g
Artificial colors, flavors, or preservatives
Often
Never
Seed oils
Often
Never
SuperRoll's roll-up swirl
No
Yes

A better way to PB&J.

The PB&J taste you love with a multi-source protein blend, zero grams of added sugar, and no artificial ingredients.

Protein Blend

20G PROTEIN

Built with a multi-source protein blend to deliver serious protein without sacrificing the PB&J taste.

Multi-source blend
Real Sweetness

0G ADDED SUGAR

Sweetened naturally with real fruit. No added sugar. No high-fructose corn syrup.

No added sugar
Clean Label

NO ARTIFICIAL
INGREDIENTS

Real peanut butter. Real fruit jelly. No artificial flavors, colors, sweeteners, or seed oils.

Real PB + Real Fruit + No BS
PB&J roll-up
Real fruit jelly
Peanut butter swirl
Layer by Layer

Inside Every
Roll.

Protein Bread

Soft, chewy, and built with a multi-source protein blend.

Natural Peanut Butter

Made with real peanuts.

Real Fruit Jelly

Made with real fruit. Zero added sugar.

Flavors

PB&J has
range.

We started with the classics, but there's much more to come for SuperRolls.

Grape

The staple flavor we all know and love.

Strawberry

For those who always reached for red.

Next Up

More to come

More nostalgic flavors are on deck as SuperRolls rolls into more coolers.

Full Transparency

What's actually
inside.

Ingredients

Wheat Flour, Water, Natural Peanut Butter (Peanuts, Salt), Grape Juice Concentrate, Apple Juice Concentrate, Milk Protein Concentrate, Collagen Peptides, Peanut Powder, Avocado Oil, Pre-Gelatinized Wheat Flour, Nonfat Dry Milk, Vegetable Glycerin, Baking Powder (Monocalcium Phosphate, Sodium Bicarbonate, Cornstarch), Soluble Corn Fiber, Gelatin, Salt.

CONTAINS: PEANUTS, MILK, WHEAT.
Nutrition Facts
1 serving per container
Serving size 1 Roll (97g)
Calories290
% Daily Value*
Total Fat12g15%
Saturated Fat2g10%
Trans Fat0g—
Cholesterol5mg2%
Sodium330mg14%
Total Carbohydrate29g11%
Dietary Fiber4g14%
Total Sugars8g—
Includes 0g Added Sugars0%
Protein20g40%
Calcium 140mg10%
Iron 0.8mg4%
Potassium 230mg6%
*The % Daily Value tells you how much a nutrient in a serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Our Why

Nostalgia your
body deserves.

The PB&J is one of America's most iconic foods.

Most versions today are loaded with added sugar, preservatives, and ingredients you'd never keep in your own kitchen.

We rebuilt it from the ground up. Real peanut butter. Real fruit jelly. 20g of protein. 0g added sugar. No BS ingredients.

Same nostalgia. Better nutrition.

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Frequently Asked Questions

Keep frozen for long-term storage (6+ months) or refrigerated and ready to enjoy.

SuperRolls thaw at room temperature in about 30 minutes (often less), or within 30-60 minutes if thawing in the refrigerator.

Once thawed, SuperRolls stay fresh in the refrigerator for 1 week.

No. SuperRolls contain 0g of added sugar and no artificial sweeteners.

SuperRolls deliver 20g protein, 0g added sugar, no seed oils, and no artificial ingredients in a nostalgic PB&J experience.

Where to Get It

Find
SuperRolls.

Launching in Philadelphia

Available Now

Rittenhouse Farmers Market

Saturdays 9AM–2PM

Also Available Online Order Direct
Locations Map
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Early Access

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In Line.

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